“How to Write Words that Sell”
 

This Stuff is Right on Target...
"It was really on point for me. The first time I picked it up, I randomly opened it to a subject that I’d been struggling with... Jim has a winner here!"

Bill Saling, CEO
Employment Behavior Associates
Bend, OR

50% off Regular Price ... Plus free bonus Ebook that WILL save you money... See the bottom of page! With INSTANT delivery...

Make the Money You Deserve... NOW!


Want to sell more without increasing your ad budget? Want to learn how to rack up huge profits creating money making ads, flyers, websites, email or blogs? Now you can because I make it EASY for you!

How to Write Words That Sell shows you every tip, trick and edge I have learned in over 38 years of doing this! You'll discover the how to skyrocket your income right away without having to increase your marketing budget by one single penny! There really is an amazing power available to you in this book. It’s almost like printing money when you learn how to write words that sell!

Sales Copy that Makes Your Phone Ring
Imagine bringing in tons of new customers, like turning on a switch somewhere! How much would that be worth to your business? With How to Write Words That Sell you will quickly and easily create your own super effective sales material. And knowing these insider secrets will help you:

Capture tons of new customers who want to BUY NOW

Grab a bigger, more profitable market share

Pull in loads of cash so you can spend more with your family, reinvest your business or just get out of the office more often.


A Skill that Pays You Big Cash Dividends
The secret to getting more sales isn't spending more money… it's generating a higher response from what you're already spending! Whether you want to write sales letters, email campaigns, brochures, marketing copy for a web site or start a blog, “How to Write Words That Sell” will help you:

Get better results from your current marketing materials

Get inside the minds of your prospects so you can write ads, brochures and direct mail pieces that will make your profits soar

Save time and money when you write your own sales copy

Get started in blogging, the biggest thing to hit the web since Google!

Here’s What You Get...
Here is just a sampling of what's in this easy-to-read book:

How to Craft Money Making Headlines… Page 24
Proven Headline Formats… Page 35
Types of Headlines to Avoid… Page 38
Making Good Headlines Even Better… Page 41
A Fast and Easy Way to Write Compelling Headlines… Page 43
Fill-in-the-Blanks Openers… Page 52
Using Classic Transitions… Page 53
Making and Proving Claims… Page 55
Achieving Complete Believability… Page 58
Using Compelling Testimonials for More Credibility… Page 59
Guarantees Help Build Credibility and Sales… Page 61
Making Them an Offer They Can’t Refuse… Page 64
How to Make Your Prospects Take Action Now… Page 72
Personalized Prospecting Letters… Page 78
Using Prospecting Letters to Generate Leads… Page 85
Tips for Improving Your Direct Mail Results… Page 87
Building or Renting Lists… Page 88
Doing Test Mailings… Page 92
Designing Your Mailing Piece… Page 96
Timing of Your Mailing… Page 99
Boosting Response Rates… Page 100
Designing the Mailing Package… Page 101
The Power of Using a Post Script… Page 105
Fighting Writer’s Block… Page 107
Choosing Pictures and Illustrations… Page 113
Using Humor in Ads… Page 115
More Tricks to Increase Response… Page 116
Crafting Money Making Brochures… Page 118
A Money Saving Alternative to Printing… Page 122
Editing Your Sales Copy… Page 124
Writing Effective Web Copy… Page 127
A Winning Web Strategy… Page 128
Constructing Results Getting Web Pages 135
Write for How People and Search Engines Search… Page 136
Bidding on Keywords… Page 139
Getting your Email Messages Opened and Read… Page 141
Writing to Improve Your “Open Rate” … Page 146
The One Word that Can Move Mountains… Page 14


You'll also learn:
A time-tested formula for “high voltage” marketing materials

5 proven headline styles and how to use each of them

Easy steps to creating and publishing a marketing blog

4 different styles of websites and which is best for you

How to use testimonials and guarantees to grow your sales (instead of hurting them)

No Boring Theory… You Get Step-by-Step Help
How to Write Words That Sell reveals loads of creative secrets and practical hands-on techniques. From planning to doing, it guides you through step-by-step instructions including the most up-to-date information on the web, email and blogs. Also included in the book is a web link to an online appendix with additional resources, all updated as they become available.

Save a Ton of Money… And Make Even More!
There are huge advantages to doing it yourself. You know your product, your business and your industry better than anyone else. You know the competition and your customers. You don’t have to bring an outsider up to speed on your current selling environment. You don’t have to write a check to someone who doesn’t know your business as well as you do!

If you have a reasonable amount of creativity and self-confidence, you can write your own sales copy. In other words, you don't have to be a rocket scientist to write words that sell!

I can't ask you to love writing sales copy as much as I do, but I will teach you how to do it right. Get started today and you will never regret it. And then one day, you'll be able sit back and say to yourself, I can't believe how much money I was able to make!"

The Section on Headlines Alone
is Worth the Price of the Book!

"This is a gold mine of tips, tricks and techniques based on Jim's lifetime of marketing experience. He offers practical marketing advice that anyone can understand and use right away. As someone who puts out a weekly email newsletter, I was immediately able to use his suggestions for formulating persuasive topic titles. Jim's recommendations have power because they are based on first hand experience. You are safely in the hands of an expert. I myself have directly benefited from following his advice and know it will bring rich dividends to others as well!"
Mark Sanford, President
ColdCalling.com, Orinda, CA

Why I Wrote this Book
Sometimes my schedule forces me to turn down clients. I’ve had a 35 year career in marketing and advertising… Knowing that I’ve passed on some of my skills along to someone like you is important. (In the book, I share freely with you not only what I’ve learned, and how I came to learn it.) And I feel very strongly that you should never have to be dependent on anyone else! So you can earn the income you deserve. So you can support your family.

100% Risk-Free Guarantee
If you want to order, I insist you do so entirely at my risk. That is why “How to Write Words That Sell” comes with a No Risk, 100% Unconditional Money-Back Guarantee. There is absolutely NO RISK on your part with this lifetime 100% Money-Back Guarantee. What I mean is, I want you to order with complete confidence. After all, I am a respected consultant and my reputation is on the line. Therefore, I want you to order this material today... read it, use it... and if for any reason you aren't completely satisfied, simply return it for an immediate refund of your purchase price. You simply can't lose.

Special Bonus if You Order Today!
After postage, printing is usually a direct marketer's second biggest expense. If you order today, I will include a copy of my eBook "17 Ways to Save Money on Printing" a $7.77 value free with your order.This book is based on over 21 years experience in the printing business, showing you how to save serious money on all of your printing. This eBook contains solid, pratical and immediately usable information. This is a limited time offer. You'll get the eBook immediately upon completion of your order.

50% Discount... Secure Server and FREE shipping
Frankly, I could easily charge $49 - $69 for this information if I created a special product. Instead, I have packed it into an easy-to-read and use 147 page Ebook. I want you to have this information. The regular distributor's price for How to Write Words That Sell is $11.95… BUT... Your price will be 50% off--- only $5.97 because you are buying the eBook directly from me. Don’t wait… This offer will end in 3 days!

Order this EBook with FREE bonus for just $5.97 (a $19.72 Value)
Download both immediately after purchase!



Warmest Regards,
Jim McCraigh

P.S. And it doesn’t matter if you own a professional practice, service company, telemarketing firm, construction company, sell insurance, real estate, or sell business to business – How to Write Words That Sell will change your business and begin increasing your income from the day you read it… Don't let another day go by without learning the tips, techniques and strategies it has for you...