Making Good Headlines Even Better
How to Create Ad Headlines That Sell More Product
Sample Headlines for Ads, Sales Letters, Brochures, and Web Sites
How to Increase Response Rates with Effective Openings
Create "Knock Your Socks Off" Direct Marketing Offers
Editing Direct Sales Copy: Good English or Better Sales?
How to Design a Brochure that REALLY Sells
Making Small Ads Pay Big Dividends!
How to Write Money-Making Sales Letters
Make Your Direct Marketing Prospects Take Action... NOW!
