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How to Write a Marketing Plan
Here's 5 Key Questions You Must Answer...
Marketing Plans don't have to be long to be good. In fact a plan consisting of keywords and short phases can fit on just one page. Below is an outline of questions that you can use in developing a concise marketing plan that you can write in a few hours and share with others in minutes:
Sample Marketing Plan
| Vision: |
What are we building?
• What will this company look like in 3 years?
• What are its products and services?
• What markets will it serve?
• Who are the key customers?
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| Mission: |
Why does this business exist?
• What does this business provide to its customers that is unique?
• What is our competitve edge?
• What do we want to be known for?
• What promise do we make to out customers?
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| Objectives: |
What results will we measure?
• What are the vital monthly, quarterly financial, sales, marketing, operational, manufacturing, and customer service statistics that we must track to assure success?
• If I were an absent owner, what would I monitor to know my business was secure?
• Are the results I want to measure graphable?
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| Strategy: |
How will we build this business?
• What will make this business successful over time?
• How will we attract/retain customers?
• How will we price products and promote them?
• What are the potential sources of revenue?
• What will differentiate it from its competitors?
• How will we use technology in this company?
• What types of strategic alliances will we form and why?
• What type of culture and management style will we encourage?
• What is our exit strategy?
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| Plans: |
What is the work to be done?
• What are the projects we need to work on this year?
• Who is responsible for assuring these projects are completed?
• When will these projects be completed? (Date) |
If you are interested in learning more about writing a Marketing Plan for your business or organization, please contact Jim about developing a Marketing Plan.
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Copyright 2003 J. McCraigh, Business Growth Strategies
The 5 questions are © 1998 The One Page Business Plan Company, All rights reserved
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The One Page® is a registered trademark of the CFO Consulting Group.
Business Growth Strategies is a licensee of the One Page Business Plan Company
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