Direct Marketing Digest Archives
Copywriting Tips
How to Increase Direct Mail Response Rates
Kick Up Direct Mail Response with Stronger Guarantees
Boost Direct Marketing Response Rates with Stories
How to Build Direct Marketing Sales with Compelling Testimonials
How to Improve Your Direct Mail Results
How to Increase Direct Marketing Response Rates with Effective Openings
Boost Direct Marketing Response Rates with Charts and Graphs
Using Email to Market to Top Level Executives and Decision Makers
How to Design a Brochure that Sells
Editing Direct Sales Copy: Good English or Better Sales?
Making Small Ads Pay Big Dividends!
Make Your Direct Marketing Prospects Take Action... NOW!
Create "Knock Your Socks Off" Direct Marketing Offers
Turn More Prospects into Paying Customers
How to Write Money-Making Sales Letters
How to Kick Start Sales by Demonstrating ROI...
Writing Ad Headlines
How to Create Ad Headlines That Sell More Product
Making Good Headlines Even Better
Sample Headlines for Direct Marketing Ads, Sales Letters, Brochures, and Web Sites
Marketing Strategy
Marketing Strategy: Your Value Proposition
Strategic Marketing: Abandoning Business
Marketing Innovation as a Strategy
Improving Your Forecasts
Competing with Price Smart Strategy or Business Suicide?
The Secret to High Profit Discounting
Seven Easy Ways to Get More Referrals
Direct Mail:
Calculating Expected Direct Mail Results
The Lifetime Value of a Customer
Maintaining High Profit Direct Mail Lists
How to Boost Profits With Follow-up Mailings